The problem
Property enquiries arrived from portals, ads, WhatsApp and calls, and were tracked nowhere in one place.
Context to confirm
A real estate company operating across Dubai, India and Italy needed every enquiry captured, assigned and followed up, wherever it came from.
What I built
- A CRM pipeline modelled on the company’s sales stages, from enquiry to viewing to deal.
- Automatic lead capture from web forms, ad campaigns and WhatsApp into a single pipeline.
- Assignment rules so each lead reaches the right agent immediately, with reminders before follow-ups go stale.
- Management dashboards showing lead sources, agent response times and conversion by stage.